The Rise of "Big Puff" Devices: Why 2400+ Puff Kits Are the New Standard

The June 2025 disposable vape ban changed the UK landscape overnight. While many retailers feared a drop in sales, the market didn't shrink—it evolved.

Bridging the gap between single-use disposables and refillable pod kits, these devices offer the high puff counts customers crave (2400 to 10,000+) while remaining fully TPD-compliant. For retailers, they are no longer just an "option"—they are the essential replacement for lost disposable revenue.

Here is why Big Puff devices are dominating the shelves this winter and which lines you need to stock to stay competitive.

What Defines a "Big Puff" Device?

Post-ban, customers are confused. They want the convenience of a disposable but can no longer buy single-use 600-puff bars. Big Puff devices solve this by using clever, legal engineering to bypass the 2ml tank limit.

They typically work in two ways:

1. Multi-Pod Systems: Devices like the IVG 2400 hold four separate 2ml pods in a revolving cylinder. When one runs out, the user simply twists to the next.
2. Auto-Refill Systems: Devices like the Titan 10k or Instafill feature a 2ml pod connected to a separate 10ml e-liquid container that clips into the device. This allows for a massive puff count while technically adhering to the 2ml tank capacity law.

Why Customers Are Switching En Masse

1. The Value Proposition

In an economy where cost-of-living is key, paying £5 for 600 puffs is no longer viable. Big Puff devices offer significantly better "price per puff." A standard 2400-puff device often retails for around £10-£12, offering the equivalent of four old-style disposables for half the price.

2. The "Disposable" Feel

Crucially, these devices taste like disposables. They use the same nic salt formulations and mesh coil technology found in Elf Bars and Lost Marys. For the consumer, there is no learning curve—no changing coils, no messy pouring. It is "plug and play."

Top 3 "Big Puff" Wholesale Picks for Winter 2025

If your shop shelves are looking empty after the ban, these are the three category leaders you must stock:

1. The Titan 10k

The current heavyweight champion. By utilising a clever capsule refill system, the Titan 10k offers approximately 10,000 puffs per device. It appeals to heavy users who are tired of buying a new vape every day.

• Best for: Value-driven customers and former heavy smokers.

2. The IVG 2400 (4-in-1)

The device that started the trend. The IVG 2400 remains a bestseller because of its "4-in-1" flavour options, allowing users to switch flavours instantly without changing devices.

• Best for: Flavour chasers who get "vaper’s tongue" easily.

3. Hayati Pro Ultra (TPD Version)

Hayati has successfully pivoted from the grey market to fully compliant stock. Their new legal "Big Puff" models retain the strong, sweet flavours they are famous for but within a compliant hardware structure.

• Best for: Brand-loyal customers who loved the Hayati Pro Max disposables.

Is This Stock "Ban-Proof"?

Retailers are rightly cautious about investing in stock that might be regulated away. However, Big Puff devices are currently the safest bet. Because they are technically refillable (even if via a proprietary cartridge) or use separate 2ml pods, they comply with the letter of the TPD regulations that banned single-use, non-refillable units.

Summary: Adapt or Lose Out

The "Big Puff" sector is not a fad; it is the new baseline for the UK vaping market. By stocking these high-capacity, legally compliant devices, you protect your business from regulatory shocks and give your customers the longevity and value they are demanding in 2025.